Commercially rigorous brand strategy and marketing leadership. For financial services, property and other categories with complex buying decisions.
Mind the gap
Lacuna means an unfilled space, a gap. The one between Friday's strategy deck and Monday's team meeting.
Hi, I'm Charlotte, I've led brand strategy for household names, scaled a marketing team from seed to Series B, and been accountable for millions of pounds in marketing spend.
Through Lacuna, I deliver brand strategy marketing teams can build campaigns from, brief agencies with, and defend to the board. Strategy that survives being put to work on a Monday morning.
Bricklane showreel
Fractional CMO
Senior marketing leadership embedded in your team without hiring full-time
Projects
Insight, brand strategy, positioning and messaging that teams can pick up and run with
Advisory
A second brain on call, for the decisions you want to chew the fat on
Partnerships
Senior brand strategy capacity for agencies, white-labelled or cobranded
From Fintech and banking to hospitality and travel
Charlotte’s ability to rally people and drive progress is exceptional. When it comes to brand and marketing, she’s innovative, yet maintains a steadfast understanding of brand boundaries. She gets things done and brings out the best in everyone. I’d recommend Charlotte to any team looking for a sharp and motivating leader.
Gemma Boothroyd Moneywise & Chip
Charlotte led our marketing as we scaled from zero to £150M AUM. She was the youngest member of our leadership team, frequently going toe-to-toe with Board members from 30 years in private equity. The combination of brand literacy and real commercial experience is rare in a marketer.
Simon Heawood CEO, Bricklane
Charlotte helped me close corporate partnerships with Google, Amazon and Blackstone. She's strategic and practical, always bringing ideas that actually drive growth. Direct, reliable, smart, and great to work with, couldn't recommend her more.
Nancy Best Founder, Ladies Who Crunch
Charlotte’s ability to rally people and drive progress is exceptional. When it comes to brand and marketing, she’s innovative, yet maintains a steadfast understanding of brand boundaries. She gets things done and brings out the best in everyone. I’d recommend Charlotte to any team looking for a sharp and motivating leader.
Gemma Boothroyd | Moneywise & Chip
Charlotte led our marketing as we scaled from zero to £150M AUM. She was the youngest member of our leadership team, frequently going toe-to-toe with Board members from 30 years in private equity. The combination of brand literacy and real commercial experience is rare in a marketer.
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