Insight

Understand your market, your customers and your competition before you spend a penny

Brand strategy

A compelling, memorable position and a sharp story that makes every decision after it easier

Marketing

A plan that connects your brand to revenue - practical, measurable and built to actually happen

Writing

Words that sound like you, sell for you and give your whole team a voice to rally behind

Who I work with

I'm Charlotte Brown, senior brand strategist and experienced marketing leader. I've spent the past 12 years working with leaders in global businesses and scale-ups across financial services, consumer brands and tech.

The businesses I work with are usually at an inflection point, something isn't working and they're not quite sure why, or they're looking to scale rapidly.

I also step in as an interim marketing leader (fractional CMO) when needed to lead teams through strategy implementation.

Clients and partner agencies

From Fintech and banking to hospitality and travel

Samsung

Bricklane

Electrolux

UBS

Virgin Active

Macmillan

Unravel

Gandys

mdlondon

AIB

Teva

Swiss Re

Swift

Harper Weddings

The Harper Hotel

Flat Iron Square

Prophet

Work Less Ordinary

Alchemist

Brand Hackers

Olio

Selected projects

Flat Iron Square

Customer insight

Harper Weddings

Fractional CMO

The Harper

Fractional CMO

Gandys

Insight, Marketing Strategy

Charlotte’s ability to rally people and drive progress is exceptional. When it comes to brand and marketing, she’s innovative, yet maintains a steadfast understanding of brand boundaries. She gets things done and brings out the best in everyone. I’d recommend Charlotte to any team looking for a sharp and motivating leader.

Gemma Boothroyd | Moneywise & Chip

Charlotte led our marketing as we scaled from zero to £150M AUM. She was the youngest member of our leadership team, frequently going toe-to-toe with Board members from 30 years in private equity. The combination of brand literacy and real commercial experience is rare in a marketer.

Simon Heawood | CEO, Bricklane

Charlotte helped me close corporate partnerships with Google, Amazon and Blackstone. She's strategic and practical, always bringing ideas that actually drive growth. Direct, reliable, smart, and great to work with, couldn't recommend her more.

Nancy Best | Founder, Ladies Who Crunch

What I can help with

Every brief is different, here are some of the things I typically work on

Insight

Go-to-market strategy

Competitor & customer insights

Market sizing

Customer segmentation

Strategy

Vision, mission, values

Brand postioning

Brand tone and voice

Messaging

Activation

Content strategy

Campaign concepts

Copywriting

Agency & specialist sourcing and management

Strategy that lands

Insight

Brand strategy

Marketing

Writing

Who I work with

Clients and partner agencies

Selected projects

Flat Iron Square

Harper Weddings

The Harper

Gandys

Testimonials

What I can help with

Insight

Strategy

Activation

Let’s connect