Straightforward brand and marketing strategy for brilliant businesses
Insight
Understand your market, your customers and your competition before you spend a penny
Brand strategy
A compelling, memorable position and a sharp story that makes every decision after it easier
Marketing
A plan that connects your brand to revenue - practical, measurable and built to actually happen
Writing
Words that sound like you, sell for you and give your whole team a voice to rally behind
Who I work with
I'm Charlotte Brown, senior brand strategist and experienced marketing director. I've spent the past 12 years working with leaders in global businesses and scale-ups across financial services, consumer brands and tech.
The businesses I work with are usually at an inflection point, something isn't working and they're not quite sure why, or they're looking to scale rapidly.
I also step in as an interim marketing leader (fractional CMO) when needed to lead teams through strategy implementation.
Clients and partner agencies
From Fintech and banking to hospitality and travel
Charlotte’s ability to rally people and drive progress is exceptional. When it comes to brand and marketing, she’s innovative, yet maintains a steadfast understanding of brand boundaries. She gets things done and brings out the best in everyone. I’d recommend Charlotte to any team looking for a sharp and motivating leader.
Gemma Boothroyd | Moneywise & Chip
Charlotte led our marketing as we scaled from zero to £150M AUM. She was the youngest member of our leadership team, frequently going toe-to-toe with Board members from 30 years in private equity. The combination of brand literacy and real commercial experience is rare in a marketer.
Simon Heawood | CEO, Bricklane
Charlotte helped me close corporate partnerships with Google, Amazon and Blackstone. She's strategic and practical, always bringing ideas that actually drive growth. Direct, reliable, smart, and great to work with, couldn't recommend her more.
Nancy Best | Founder, Ladies Who Crunch
What I can help with
Every brief is different, here are some of the things I typically work on
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