I’m Charlotte — strategist, writer, and founder of Lacuna. I bring over 12 years’ experience working with global brands and fast-growing start-ups.
At Prophet, I helped launch a record-breaking product for Samsung. At prop-tech scale-up Bricklane, I led marketing from seed to Series B. Now through Lacuna, I offer exceptional brand and marketing work without the big agency price tag.
I lead with insight, shape simple strategy, and bring it to life in ways that actually work. My approach is thoughtful, practical, and designed to make life easier for everyone involved.
After studying English Literature at Exeter, I cut my teeth at global brand consultancies, working with clients including Samsung, Electrolux, UBS, Swiss Re and Berkeley Group.
When I’m not reading, you’ll find me strength training, writing on Substack, halfway up a stepladder tackling DIY, or chasing after my two and four-year-olds.
How I work
Growing fast can make everything feel a bit fuzzy. I bring structure to scale-ups by defining why they are and what they stand for so that everything from messaging to hiring falls into place.
I develop a marketing plan that’s built to hit your commercial goals, give you a powerful and cost-efficient combination of the right tech-stack, freelance support and training to get your team delivering with confidence.
From websites to billboards, emails to investor decks — we get your message out there clearly and consistently.
Need senior marketing leadership without the full-time hire? I can slot into your team to lead strategy, structure and delivery.
