I'm Charlotte, strategist and writer with over 12 years of experience working for global brands and exciting start-ups. Through Lacuna I offer exceptional marketing without a big agency price tag.
I launched a record-breaking product for Samsung and led marketing for six years at a tech scale-up, taking it from seed to Series B.I lead with insight, shape strong strategy, and bring it to life in ways that make a real impact. My work is thoughtful and designed to be implemented, making life easier for everyone involved.
I've always loved stories, after doing a degree in English Literature, I worked as a strategist for household names including Samsung, Electrolux, UBS and Swiss Re.
When I'm not sinking my teeth into brand strategy, you'll find me strength training, writing on Substack, halfway up a stepladder tackling my latest DIY project, or running after my two and four year-olds.
How I work
Growing fast can make everything feel a bit fuzzy. I bring structure to scale-ups by defining why they are and what they stand for so that everything from messaging to hiring falls into place.
I develop a marketing plan that’s built to hit your commercial goals, bring in the right freelance support, and get your in-house team delivering with confidence.
From websites to billboards, emails to investor decks — we get your message out there clearly and consistently.
Need senior marketing leadership without the full-time hire? I can slot into your team to lead strategy, structure and delivery.
