WE BELIEVE IN SIMPLE STRATEGY
Bridging the gap between business strategy and marketing tactics
Lacuna, meaning a blank gap or missing part, specialises in connecting the dots between growth goals and marketing plans.
Founded by Charlotte, a freelance strategist with over a decade of experience in consultancies, start-ups and scale-ups, we deliver impactful strategy that can be implemented cost-effectively.
We're anti jargon, prioritising clarity over unnecessary complexity. Slide decks serve a purpose, but our work is always designed to live in the real world rather than sit on a screen.
Founded by Charlotte, a freelance strategist with over a decade of experience in consultancies, start-ups and scale-ups, we deliver impactful strategy that can be implemented cost-effectively.
We're anti jargon, prioritising clarity over unnecessary complexity. Slide decks serve a purpose, but our work is always designed to live in the real world rather than sit on a screen.
About me
As a brand strategist at Prophet, I worked with Fortune 500 companies in consumer tech, fintech, healthcare, insurance and FMCG. I then spent nearly 7 years leading brand, marketing and communications at Bricklane, a Series-B prop-tech scale-up backed by LocalGlobe and Zoopla. In 2024, I went freelance as Lacuna, bringing together the best of brand strategy and hands-on experience growing a business, as a sole trader.
I've always loved great stories, I have a BA Hons. in English Literature from Exeter University and my idea of a great evening is reading or unwinding to a true crime series. I live in South London with my husband and two children - Seb, 4, and Bella, 2. I work out of my garden studio which is a win-win, my overheads are low, so your investment goes straight towards fantastic work rather than subsidising a swanky office with in-house flat whites. I also love working with clients in person in their offices.
I'm passionate about strength training and pilates. When I'm not working, you'll find me half way up a stepladder doing my latest DIY project, or reading, these days it's more Room on the Broom than A Room of One's Own.
how we feel about certain things
Core values
01
Integrity
We're passionate about delivering work that genuinely benefits businesses. We never push services we don't believe in, and we always price our work fairly and consistently.
02
Innovation
We use technology to work cost-effectively and love helping clients integrate the best tech into their processes to implement solutions.
03
Respect
Being trusted to help businesses with their branding and marketing is a responsibility we take seriously. We respect your craft and expect the same in return.
