SIMPLE STRATEGY

Bridging the gap between business strategy and marketing tactics

Let’s talk

Thinking about your branding and marketing? We'd love to discuss it with you

Hello!

A photo of a white woman with long dark hair smiling

I'm Charlotte, I started Lacuna, meaning a blank space or missing part, to make big consultancy strategy and hands-on marketing experience accessible to ambitious leaders without a 6-figure price tag.

I spent six and a half years leading brand, marketing, and communications at Bricklane, a Series-B PropTech scale-up backed by Zoopla and LocalGlobe. I understand the realities of running a VC backed business and how to put strategy to work in a way that actually makes a difference.

I hate jargon, and always prioritise clarity over unnecessary complexity. Slide decks have their place, but my work is designed to be practical - something that teams can pick up and run with in a way that's great for everyone involved.

I've always loved stories, I have an English degree from Exeter and my idea of a great evening is reading or unwinding to a true crime series. I live in South London with my husband and two children (aged 2 and 4) and work out of my garden studio. My overheads are low which means your investment goes straight towards fantastic work rather than subsidising a swanky office with in-house flat whites.

I'm passionate about strength training and pilates. When I'm not working, you'll find me half way up a stepladder doing my latest DIY project, or reading, these days more Room on the Broom than A Room of One's Own, and I wouldn't have it any other way.

HoW i work

Core values

01
Integrity

I'm passionate about delivering work that genuinely benefits businesses. I never push services that I don't believe in, or sell quick fixes, and will always price work fairly and consistently.

02
Innovation

I love helping clients make things work better using technology for efficiency and accuracy. In my own work, I rely on tech to keep things running smoothly.

03
Respect

Being trusted to help businesses with their branding and marketing is a responsibility I take seriously. I respect your craft and expect the same in return.