During my time working as Marketing Director for Series-B Prop-Tech scale-up, Bricklane, I led the business through a full verbal and visual rebrand. Bricklane's proposition had shifted from D2C to B2B, and it needed an identity which reflected its commitment to making the rental market work meaningfully better.

We wanted to highlight transparency and a strong sense of responsibility, setting Bricklane apart by uniting renters and investors under a single, cohesive brand, unlike others that separate the two.

‍

Solution

With a mission to revolutionise the rental market through responsible investment, Bricklane raises expectations of what renting should be, transforming properties into homes with cutting-edge technology and an expert team.

The brand identity is typographically led with visual nods to blueprint script. The new dark green primary colour is confident and clear, while secondary colours add a sense of playfulness.

The art direction shows people actually living in their homes, not wistfully looking out of windows or into the mid distance. The photographic style is warm, and photos were all shot in a real Bricklane home with the actual furniture that renters could expect.

‍

‍