I led Series-B PropTech scale-up, Bricklane, through a full verbal and visual rebrand. Bricklane's proposition had shifted from D2C to B2B, and it needed an identity which reflected its commitment to making the rental market work meaningfully better for renters.
The rebrand set Bricklane apart by uniting renters and investors under a single brand identity. We used inclusive language, like renters rather than tenants, and homes rather than units.
The art direction shows people actually living in their homes rather than wistfully looking out of windows into the mid distance. The photographic style is warm, and photos were all shot in a real Bricklane home with LOFT furniture.
We launched a new website with typographically led branding, a visual nod to blueprint scripts. Alongside, we developed our resident value proposition and comms, helping current and future residents understand the benefits of renting with Bricklane.
