about
Brand strategy that closes the gap between business targets and marketing tactics.
I'm Charlotte — brand strategist and CMO. I help start-ups and scale-ups define their positioning, sharpen their messaging and amplify their brand to connect with the right customers and drive real commercial impact.
approach
How I help grow brands
STEP 1
Brand foundations
Get clear on where you stand and where you need to get to. I’ll help you uncover the gaps, spot the real opportunities, and build a brand that’s rooted in sharp commercial insight
Customer insights
Competitor analysis
Market segmentation
Market sizing
Opportunity mapping
Audience drivers
Growth barriers
STEP 2
Brand positioning
Own your space with a compelling brand strategy. Find the sweet spot between what makes you distinctive and what makes people want to buy
Vision, Mission & Values
Brand positioning
Value proposition
Brand narrative
Tone of voice
Messaging frameworks
Copywriting
STEP 3
Marketing campaigns
Campaigns and content that lands with your audience. I work on the strategy then roll my sleeves up and start implementing, bringing in the right specialists and training your team to get your marketing firing on all cylinders
UX and website design
Content strategy
Channel selection
Reporting and analysis
Search engine optimisation (SEO)
Google ads
Meta and TikTok ads
STEP 4
Brand architecture
Make sense of your brand ecosystem. Whether you’re juggling multiple products, sub-brands, or services, I help you create clarity, consistency, and room to grow with a structure that works and everyone can follow
Brand structure map
Portfolio hierarchy
Naming principles
Launch rules
Decision frameworks
Team alignment workshop
approach
Ways of working
1
Fractional CMO
Slotting into businesses to provide senior marketing leadership on a retainer basis, a number of days a week or month
2
Projects
Working with businesses on specific projects, like bringing a new product to market or delivering a company rebrand
3
Consulting
Supporting agencies win client pitches and delivering briefs. Whether there's too much work for your existing team or you're looking for generalist strategy expertise
4
Workshops
Running half and full day collaborative sessions that get teams together to solve problems, share knowledge and deliver results —fast.
5
Small businesses
I'm passionate about working with start-ups and small businesses, particularly female founders. I bring big brand thinking and practical hands on experience to give your business the marketing support you need at an accessible rate.
approach
What people say about me
Charlotte led growth and marketing from Seed to post Series-B. She was the youngest member of the leadership team and an incredibly strong contributor in our business. The combination of brand literacy and EQ with hands on experience in growth is hard to find - Charlotte rolls her sleeves up and gets stuck in delivering great results.
Simon Heawood - CEO
Simon Heawood - CEO
Working with Charlotte is a breath of fresh air in every sense. She’s sharp, understands the nuance of the fitness industry, and knows how to build both a brand and a community cost-effectively and with real impact. I’d work with her again in a heartbeat.
Nancy Best - Founder
Nancy Best - Founder
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We had just a few days to pull together investor materials - content, copywriting, design, the whole lot. Charlotte turned it around fast, without compromising on quality. The end result was razor-sharp and helped us make a strong impression in front of potential investors.
Dr Arthur Malone - CEO
Dr Arthur Malone - CEO
Working with Charlotte and the team on our B2B positioning was brilliant. They took the time to understand our target market, business goals and broader growth plan. From there, they developed a sharp positioning, clear messaging framework and strategic approach that helped us grow market share
Charlotte happens to be my daughter - and also a brilliant strategist and marketer. I run a small business without big budgets, and she led the entire marketing strategy for our new jewellery line. From positioning, content strategy and art direction through to website wireframes and go-to-market planning, she covered it all. She’s even lined up some exciting partnership opportunities for later down the line. I’m incredibly proud of the work, and can’t wait to launch later this year… once I’m back from my travels!
Mitzi Broadbent - Founder
Mitzi Broadbent - Founder
