Stories that
spark action

Lacuna is a strategy studio transforming brilliant businesses into brands people remember, trust, and choose

Insight

Customer research to challenge assumptions and uncover who buys from you & what makes them stay

Brand strategy

Defining your purpose & developing a positioning that gives you a competitive advantage

Marketing

Making your brand world real world with strategic plans that get the most from your budget

Writing

Copy that converts - from your website to your pitch deck and OOH - our words move people

Selected projects

Charlotte’s ability to rally people and drive progress is exceptional. When it comes to brand and marketing, she’s innovative, yet maintains a steadfast understanding of brand boundaries. She gets things done and brings out the best in everyone. I’d recommend Charlotte to any team looking for a sharp and motivating leader.
Gemma Boothroyd | Moneywise & Chip
Boring Studio was the best thing that happened to us. They really took time to understand our project and create an amazing design.
Ryan Howard, Design at Ipsify

Proven process, great results

Insight

Go-to-market strategy
Competitor & customer insights
Market sizing
Customer segmentation

Strategy

Vision, mission, values
Brand postioning
Brand tone and voice
Messaging frameworks

Activation

Content strategy
Marketing campaign concepts
Copywriting
Specialist briefing & management