Lacuna sits where insight, brand strategy and activation meet. We shape distinctive positioning, messaging and marketing strategies that build tangible value – fast.
Strategy with something to say
Hi! I'm Charlotte, brand strategist, marketing director and writer. I help brands get clear on what they stand for and who they’re here for, turning strategy into marketing that drives commercial results
Making sense of your brand offering, whether you're juggling multiple products, sub-brands or services, a clear plan gives you consistency, room to grow and a structure everyone can follow.
Portfolio hierarchy
Naming principles
Decision frameworks
Brand ecosystem map
Sub-brand strategy
Brand foundations
Using insight to shape strong strategic foundations and build brands that are impossible to ignore
Customer insight & personas
Market research
Market segmentation & sizing
Go-to-market strategy
Brand growth strategy
Brand positioning
Finding your brand's place and making it stick. We distill insights and ideas into ownable market positions that support your long term goals
Vision, Mission, Values
Brand positioning
Brand narrative
Value propositions
Brand storytelling
Giving you the right words in all of the right places to win minds and convert customers
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