marketing that moves

Straightforward brand strategy for leaders who need clarity

about

Brand strategy that connects the dots between business targets and marketing tactics.

I'm Charlotte — CMO and brand strategist. I help start-ups and scale-ups define their positioning, sharpen their messaging and amplify their brand to connect with the right customers and drive real commercial impact.

approach

How I help grow brands

STEP 1

Brand foundations

Get clear on where you stand and where you need to get to. I’ll help you uncover the gaps, spot the real opportunities, and build a brand that’s rooted in sharp commercial insight

Customer insights

Competitor analysis

Market segmentation

Market sizing

Opportunity mapping

Audience drivers

Growth barriers

STEP 2

Brand positioning

Own your space with a compelling brand strategy. Find the sweet spot between what makes you distinctive and what makes people want to buy

Vision, Mission & Values

Brand positioning

Value proposition

Brand narrative

Tone of voice

Messaging frameworks

Copywriting

STEP 3

Marketing campaigns

Campaigns and content that lands with your audience. I work on the strategy then roll my sleeves up and start implementing, bringing in the right specialists and training your team to get your marketing firing on all cylinders

UX and website design

Content strategy

Channel selection

Reporting and analysis

Search engine optimisation (SEO)

Google ads

Meta and TikTok ads

STEP 4

Brand architecture

Make sense of your brand ecosystem. Whether you’re juggling multiple products, sub-brands, or services, I help you create clarity, consistency, and room to grow with a structure that works and everyone can follow

Brand structure map

Portfolio hierarchy

Naming principles

Launch rules

Decision frameworks

Team alignment workshop

portfolio

Selected work

approach

Ways of working

1
Fractional CMO

Slotting into businesses to provide senior marketing leadership on a retainer basis, a number of days a week or month

2
Projects

Working with businesses on specific projects, like bringing a new product to market or delivering a company rebrand

3
Consulting

Supporting agencies win client pitches and delivering briefs. Whether there's too much work for your existing team or you're looking for generalist strategy expertise

4
Workshops

Running half and full day collaborative sessions that get teams together to solve problems, share knowledge and deliver results —fast.

5
Small businesses

I'm passionate about working with start-ups and small businesses, particularly female founders. I bring big brand thinking and practical hands on experience to give your business the marketing support you need at an accessible rate.

approach

What people say about me

Charlotte led growth and marketing from Seed to post Series-B. She was the youngest member of the leadership team and an incredibly strong contributor in our business. The combination of brand literacy and EQ with hands on experience in growth is hard to find - Charlotte rolls her sleeves up and gets stuck in delivering great results.

Simon Heawood - CEO
Working with Charlotte is a breath of fresh air in every sense. She’s sharp, understands the nuance of the fitness industry, and knows how to build both a brand and a community cost-effectively and with real impact. I’d work with her again in a heartbeat.

Nancy Best - Founder
We had just a few days to pull together investor materials - content, copywriting, design, the whole lot. Charlotte turned it around fast, without compromising on quality. The end result was razor-sharp and helped us make a strong impression in front of potential investors.

Dr Arthur Malone - CEO
Working with Charlotte and the team on our B2B positioning was brilliant. They took the time to understand our target market, business goals and broader growth plan. From there, they developed a sharp positioning, clear messaging framework and strategic approach that helped us grow market share
Charlotte happens to be my daughter - and also a brilliant strategist and marketer. I run a small business without big budgets, and she led the entire marketing strategy for our new jewellery line. From positioning, content strategy and art direction through to website wireframes and go-to-market planning, she covered it all. She’s even lined up some exciting partnership opportunities for later down the line. I’m incredibly proud of the work, and can’t wait to launch later this year… once I’m back from my travels!

Mitzi Broadbent - Founder