about us
Brand strategy that connects the dots between business targets and marketing tactics.
We help start-ups and scale-ups shape and amplify their stories to connect with customers.
STEP 1
Brand planning
Identify where you are and where you'd like to be
EXAMPLE DELIVERABLES
- Current state map
- Competitive analysis
- Market segmentation
- Market sizing
- Competitive analysis
- Market segmentation
- Market sizing
STEP 2
Brand positioning
Unlock your hidden advantage with a brand that resonates
EXAMPLE DELIVERABLES
- Brand voice
- Value propositions
- Messaging frameworks
- Graphic identity
- Value propositions
- Messaging frameworks
- Graphic identity
STEP 3
Creative campaigns
Reach your target customers with the right messages
EXAMPLE DELIVERABLES
- Marketing strategy
- Owned, earned & paid media plan
- Content pillars, plan & writing
- Campaign creation & reporting
- Owned, earned & paid media plan
- Content pillars, plan & writing
- Campaign creation & reporting
portfolio
Selected work
Our Services
1
Fractional CMO
Slotting into businesses to provide senior marketing leadership on a retainer basis, a number of days a week or month
2
Projects
Working with businesses on specific projects, like bringing a new product to market or delivering a company rebrand
3
Freelance
Supporting agencies win client pitches and deliver client briefs. Whether there's too much work for your existing team or you're looking for specialist brand and marketing expertise
4
Workshops
Running half and full day collaborative sessions that get teams together to solve problems, share knowledge and deliver results —fast.
Charlotte’s been a huge source of support to me over the years - her strategic approach to shaping my brand profile has helped me to close corporate partnerships with some of the biggest blue chips in the world. She has a deep understanding of the competitive landscape of the sector, adding value with cost effective ideas that drive customer retention and growth. I'd highly recommend Charlotte to anyone looking to level up with an experienced and highly talented marketer.
Nancy Best
MitziRocks
Charlotte is a fantastic marketer - she developed the strategy for our new jewellery line including positioning, go-to-market strategy, art direction, website wireframes and social media strategy. We loved working with her and can't wait to get our new collection live
Mitzi Broadbent
Founder
