Lacuna Studio - Brand, marketing and copywriting

Lacuna helps ambitious start-ups and established brands make an impact and get more from their marketing spend. We help businesses get clear on what they stand for, who to target, what to say and how to say it.

Strategy with something to say

Hi! I'm Charlotte, brand strategist, marketing director and writer. I bring a decade of experience from brand strategy consulting and hands-on marketing leadership in a tech scale-up from seed to Series B. Through Lacuna I give businesses the ideas, systems and tools that get results without the guesswork.

Let’s work together

Some brilliant brands I've worked with

Services

Brand architecture

Making sense of your brand offering, whether you're juggling multiple products, sub-brands or services, a clear plan gives you consistency, room to grow and a structure everyone can follow.

Portfolio hierarchy

Naming principles

Decision frameworks

Brand ecosystem map

Sub-brand strategy

Brand foundations

Using insight to shape strong strategic foundations and build brands that are impossible to ignore

Customer insight & personas

Market research

Market segmentation & sizing

Go-to-market strategy

Brand growth strategy

Brand positioning

Finding your brand's place and making it stick. We distill insights and ideas into ownable market positions that support your long term goals

Vision, Mission, Values

Brand positioning

Brand narrative

Value propositions

Brand storytelling

Giving you the right words in all of the right places to win minds and convert customers

Copywriting

Messaging frameworks

Campaign taglines

SEO optimised web copy

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Stories that move people